Larry Selden and Geoff Colvin are the world authorities on true Customer-Centricity™, the approach to managing your business that helps you crush competitors, increase profits, and turbocharge your stock.

Their book, Angel Customers and Demon Customers, is helping companies of all kinds become truly Customer-Centric. In their distinguished careers Larry and Geoff have seen companies confront virtually every kind of business challenge.

The Customer-Centricity principles they’ve developed are based on the reality of business today and are helping real companies in many industries.