Larry Selden and Geoff Colvin are
the world authorities on true Customer-Centricity™,
the approach to managing your business that helps you crush
competitors, increase profits, and turbocharge your stock.
Their book, Angel Customers and Demon Customers,
is helping companies of all kinds become truly Customer-Centric.
In their distinguished careers Larry and Geoff have seen
companies confront virtually every kind of business challenge.
The Customer-Centricity principles they’ve developed
are based on the reality of business today and are helping
real companies in many industries.