In addition to their book, Angel Customers
and Demon Customers, Larry and Geoff have written
extensively about customer-centricity, how real companies
use it, and why it is so effective.
Their work has attracted
considerable attention from others.
Here are some of
the articles that they’ve written, and that have
been written about them.
Rules for Finding the Next Dell”
Fortune (PDF 680k)
Fortune (PDF 380k)
Wall Street Journal
Buy's Brilliant Bouncer”
Will Buy It?”
Buy to tout plan”
Needn't Be a Loser's Game”
Harvard Business Review
Shaping Up To Become One Of Retail’s Great
UBS Investment Research (PDF 290k)