In addition to their book, Angel Customers and Demon Customers, Larry and Geoff have written
extensively about customer-centricity, how real companies use it, and why it is so effective.

Their work has attracted considerable attention from others.
Here are some of the articles that they’ve written, and that have been written about them.

Five Rules for Finding the Next Dell
Fortune (PDF 680k)

What Customers Want
Fortune (PDF 380k)

Minding the Store
Wall Street Journal

Best Buy's Brilliant Bouncer
Business 2.0

Who Will Buy It?
Time Magazine

Best Buy to tout plan
Twin Cities

M&A Needn't Be a Loser's Game
Harvard Business Review

BBY Shaping Up To Become One Of Retail’s Great Companies
UBS Investment Research (PDF 290k)