In addition to their book, Angel Customers and Demon Customers, Larry and Geoff have written
extensively about customer-centricity, how real companies use it, and why it is so effective.

Their work has attracted considerable attention from others.
Here are some of the articles that they’ve written, and that have been written about them.

“Five Rules for Finding the Next Dell”
Fortune (PDF 680k)

“What Customers Want”
Fortune (PDF 380k)

“Minding the Store”
Wall Street Journal

“Best Buy's Brilliant Bouncer”
Business 2.0

“Who Will Buy It?”
Time Magazine

“Best Buy to tout plan”
Twin Cities

“M&A Needn't Be a Loser's Game”
Harvard Business Review

“BBY Shaping Up To Become One Of Retail’s Great Companies”
UBS Investment Research (PDF 290k)